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Pure
Athletic footwear is built with our "Pure and Simple"
approach to shoemaking that offers superior performance, quality
and comfort in a manner not currently found from other athletic
brands.
The Pure Athletic product is built from the inside/out. This
"reverse engineering" approach allows us to focus
on the areas that matter most, and the area often neglected
by other shoe companies, the area against and around the foot.
The Pure Athletic technology system consists of three core
technologies;
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| Our
uniquePURE FIT footbed technology allows for a custom
fit by providing a series of components assembled through a
simple modular design. This allows you to customize the fit
of each and every foot. No two feet are the same, not even your
left and right. PURE FIT is designed to help you personalize
your fit, based on your needs and preferences.
see
illustration
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| PURE
COMFORT technology enhances
comfort around your feet by combining a fabric that is designed
to conform to your foot and keep your feet dry through moisture
wicking and anti-microbial qualities, with the seamless construction
of an inner sock. Where conventionally fabricated uppers are
prone to layer overlay pieces thereby creating the opportunity
for needless blisters, our PURE COMFORT seamless fit
system allows for a natural fit.
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Completing the "inside-out" approach to shoe building
is the PURE CUSHION technology. This technology consists
of a high quality proprietary compound, produced to a finished
midsole/outsole unit, through a state of the art manufacturing
process. This results in an unparalleled level of cushioning,
increased flexibility and lighter weight.
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These
three technologies work together in Pure Athletic Footwear to
create an environment for the foot to move naturally. This results
in a new level of comfort, which is lighter, more conforming
to your foot and it’s movement while providing the cushion,
support and protection you need for running.
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Pure
and Simple...performace, quality, comfort •
copyright 2001 Pure Athletic
• Pure and Simple...performace, quality, comfort
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