PURE ATHLETIC is a new brand that has been in development since January 2000. Our foundation will be running, but our future markets will include walking and other sports and fitness activities where people can benefit from our advanced product technologies, our new level of servicing customers and our "pure & simple" approach.

PURE FIT is currently available exclusively through EASTBAY in SUB 4 Performance Footwear. In addition to EASTBAY, PURE FIT will be available as an accessory in Summer of 2002 through select Running Specialty Retailers in the USA.

PURE ATHLETIC Footwear is targeted to launch on a limited basis in Fall 2002 at select Running Specialty Retailers